A Journey of Innovation through Passion



Beauty of style and harmony, grace and good rhythm depend on simplicity -Plato



Started as a family business in Seattle and after years of selling home products to the local community; painstaking product research, design, and development, Aurflo made its online debut in 2014. We create and produce home & kitchen products with exquisite design and high-quality standard. We keep things simple, easy to use, beauty at its best and last longer. 

At Aurflo, our love to simplify life drives who we are and what we do. Everyday. We want to enhance your life at home, so you can spend more time with your loved ones and friends.

Today we provide the most usable product at home and in the industry. With dedication, commitment, and team spirit, we continuously strive to innovate and to establish a new benchmark in everything we do. Shaping the home goods industry to the next trend is more than a job. It’s our impulse, our passion; an attitude that is truly dear to our hearts. It drives us.

We love what we do and Aurflo is our way of bringing you to the fullest. From us to you, join our journey and ride the wave to the next trend of premium home products.



"Inspire a Better World"

We’re a collective passionate individual with varying skills from a multitude of fields. Together, we believe in creating and innovate a new home product with a purpose, brands with impact and exceptional craftsmanship for our family, individual, community, and people around the world. 

We are artists, we are strategists, we are an innovator. Welcome to Aurflo.



Quality calls for focus and dedication. These are the core values of our culture and the framework for all our decisions. They remind us who we are...Heads up, they tend to be contagious.



To be genuine


Distill to the meaningful beauty 



Do what you love with focus and dedication


Balancing your life



Have fun, take risks and embrace where they take you


Be a natural character of excellence and creativity



Engage and inspire to a better world


Courage to adapt, with commitment, persistence, patience & perseverance


Fueled by Passion

Culture, Values & Team





Albert. Al



Tanya West

Engineering Director


Emma Spencer


Kate Lee



Eric White

Community Director


Colin James


Matt Johnson



Cynthia Clair

Support Director


Alicia Clark



Our Offices